Overview
Boost is a mobile ordering solution that makes on-campus dining faster, easier, and more connected for higher-education students. I served as an art director for the creative and video shoot for the intern swag campaign, detailed below.
Boost Intern Swag & Video
The marketing team approached us with a challenge: refresh their intern program giveaways to better capture attention and spark excitement. The goal? Create eye-catching designs to entice interns, inspire a little healthy FOMO among everyone else on campus, and amplify Boost’s presence in student life. Through bold visuals, thoughtful branding, and items students will use, we set out to turn everyday swag into a statement
In developing the new collateral, we drew inspiration from vibrant, nostalgic Y2K digital visuals and blended them with the bold, colorful aesthetics of 1960’s psychedelic art.
This body of work has won a 2025 Hermes Gold award in Branded Products.
My Role
I spearheaded the creative direction for the Boost intern program, leading cross-functional collaboration between marketing, copywriting, and video teams. I developed the visual identity, including mood boards and targeted trend research, for the college-age market in collaboration with the design team. I executed the shirt design and directed the visuals for the additional swag items as well as art direction for ongoing video content.
Marketing Program Video
As Creative Director for the video, I orchestrated pre-production planning and directed on-set execution, framing shots, styling product scenes, and shaping the overall narrative. My leadership ensured every asset, from apparel to video, delivered a cohesive, on-brand experience that built excitement, boosted brand visibility, and generated campus-wide buzz.