Boost Intern Kits
Graphic Design | Art Direction | On-Site Direction | Photography
Art Direction and execution for Intern swag kits and creative direction and photography for the accompanying video
Roles: Creative Director, Graphic Designer
Year: 2024, 2025
For: Compass Digital
Overview
Boost is a mobile ordering solution that makes on-campus dining faster, easier, and more connected for higher-education students. I served as art director, on-site creative director, and photographer for the intern swag campaign video shoot, as detailed below.
Boost Intern Swag
The marketing team approached our design team with a challenge: refresh their intern program giveaways to better capture attention and spark excitement. The goal became to create eye-catching designs to entice interns, inspire a little FOMO among everyone else on campus, and amplify Boost’s presence in student life. Through bold visuals, thoughtful branding, and items students will use, we set out to turn everyday swag into a statement
In developing the new collateral, we drew inspiration from vibrant, nostalgic Y2K digital visuals and blended them with the bold, colorful aesthetics of 1960’s psychedelic art.
This body of work has won a 2025 Hermes Gold award in Branded Products.
My Role
I spearheaded the creative direction for the Boost intern program, leading cross-functional collaboration between marketing, copywriting, and video teams. I developed the visual identity, including mood boards and targeted trend research, for the college-age market in collaboration with the design team. I executed the shirt design and directed the visuals for the additional swag items as well as art direction for ongoing video content.
Marketing Program Video
As Creative Director for the video, I orchestrated pre-production planning and directed on-set execution, framing shots, styling product scenes, and shaping the overall narrative. My leadership ensured every asset, from apparel to video, delivered a cohesive, on-brand experience that built excitement, boosted brand visibility, and generated campus-wide buzz.
Graphic Design CollaborationDylan Birdsall
Graphic Design CollaborationRachel Haungs
Videography & PhotographyZach Johnson
Video EditingPhoebe Nguyen
Creative DirectorRachel Haungs
Art Direction, Graphic Designer, Onsite Direction, Secondary Photography